FALL 2022 / WINTER 2023
20 WEEK FINAL STUDIO PROJECT
CLIENT
FILENE’S DEPARTMENT STORE // MOCK CLIENT
STUDIO V & STUDIO Vl SENIOR CAPSTONE DESIGN
RESEARCH QUESTION
How to foster socialization in the age of technology consumption?
CONNECTIVITY OVER FOOD.
Through experiential restaurant design- the big idea is to utilize design theories in interior design to encourage socialization and experience in the personal tech-driven landscape we have created.
No hashtags. No scan this code.
Cultivated experiences with people over our biggest connector- food and drink.
CONCEPT MOODBOARD / DESIGN DRIVERS
INSPIRATION IMAGERY MOODBOARD // PHOTOSHOP 2022
IMAGES COURTESY OF PERSONAL FAMILY PHOTOGRAPHS AND HISTORIC DATABASES
CONCEPT IDEATION // 2022 PROCESS
FILENE’S WAITS FOR YOU
THE CONCEPT
A metaphor for the crossroads. The carpe diem message of Billy Joel’s 1977 song Vienna.
Filene’s is an opportunity to reminisce, an experience to slow down to connect with others through food.
FINAL BOARD DESIGN
HAND RENDERINGS // LEVEL 1
MEZZANINE BAR RENDERING // 2023 MARKER MEDIUM WITH PHOTOSHOP ENTOURAGE
ORIGINAL MEZZANNE BAR SCHEMATIC SKETCHES // 2023 INK PEN MEDIUM
ENLARGED MEZZANINE BAR FINAL PLAN // NOT TO SCALE
THE MEZZANINE BAR & DINING EXPERIENCE
Mirroring the model of Filene’s multi-level department store, the fine dining experience at the restaurant’s main level conveys exclusivity through spaces that emphasize distinctively experiential and sensory design.
The mezzanine bar with its private seating and the observatory banquette seating design is intended to communicate this exclusivity through experience, utilizing all senses through taste, smell, and visual emphasis via light projection.
MEZZANINE IDEATION SKETCHES // 2022
OBSERVATORY DINING RENDERING // 2023 MARKER MEDIUM WITH PHOTOSHOP ENTOURAGE
ORIGINAL OBSERVATORY DINING SCHEMATIC SKETCH // 2023 INK PEN MEDIUM
ENLARGED OBSERVATORY DINING FINAL PLAN // NOT TO SCALE
THE OBSERVATORY DINING
Finer-style dining Italian, eclectic colorful lighting sensory experience through observatory banquette seating.
Light diffused through architectural ceiling elements that emulate the exterior canopies.
HISTORY BEHIND THE DESIGN
Filene’s department store was a major component in the fabric of Boston’s urban culture, located in the hub of Downtown Crossing.
Filene’s was a destination for all Bostonians alike, the upper floors catering to more luxury department store goods and a sense of exclusivity in contrast to the approachable bargains of the basement.
This division is emulated in the restaurant design, that exclusivity represented in the fine dining service at the main level and the basement cocktail lounge a more casual dining scene intended for the “common man”.
Boston’s character, loyalty, and the unifying of both the neighborhoods and the people are represented in the history and prime of Filene’s.
FURNITURE PLANS
HAND RENDERINGS // BASEMENT LEVEL
FILENE’S BASEMENT RENDERING // 2023 MARKER MEDIUM WITH PHOTOSHOP ENTOURAGE
ORIGINAL BASEMENT BAR SCHEMATIC SKETCHES // 2023 INK PEN MEDIUM
FILENE’S BASEMENT BAR
Bar design with integrated grill top component for a sensory food and drink experience, serving small bites accompanied by live music and a casual lounge atmosphere.
BOSTON NEIGHBORHOOD MARKET RENDERING // 2023 MARKER MEDIUM WITH PHOTOSHOP ENTOURAGE
HISTORY THROUGH FOOD
Neighborhoods represented include Fenway, Back Bay, the South End “Southie” and the North End.
Small bites range from Italian and Irish-origin bites to small items like soups, “chowdah” and sandwich representative of each region.
THE AUTOMATIC MARKDOWN BARGAIN STORE
Filene’s basement was the “store that invented the bargain”, an outlet intended for the “common man” in Its commitment to the accessibility of high-quality expensive items at a fraction of the price. Bostonians during lunch breaks, in-between shifts, and locals from surrounding neighborhoods all visited frequently.
The cocktail lounge design and neighborhood market are meant to communicate this approachability, the market structure a nod to the bargain bins themselves and allowing this same ease of grab and go for working Bostonians once more.
PROJECT SCOPE
HOUSES RETAIL STORE PRIMARK, A ROCHE BROS GROCERY STORE, AND OFFICES ABOVE
THE BURNHAM BUILDING TODAY IN DOWNTOWN CROSSING
1912 HISTORIC BURNHAM BUILDING, BEAUX ARTS STYLE WITH IRON AND GLASS ACCENTS
MULTI-LEVEL BUILDING WITH VARYING ADDITIONS, PROJECT SCOPE FOCUSING ON ICONIC BASEMENT LEVEL AND FIRST LEVEL
BUILDING PLANS COURTESY OF CITY OF BOSTON
PROJECT SITE
426 WASHINGTON STREET, BOSTON MA 02190
WITH PROXIMITY TO DOWNTOWN CROSSING, RIGHT IN THE HEART OF DOWNTOWN BOSTON
LOCATED IN BURNHAM BUILDING, SITE OF FILENE’S FLAGSHIP STORE
ADDITIONAL SCHEMATIC SKETCHES
RESEARCH // DESIGN THEORY DRIVERS
MINDFULNESS
Mindfulness is an extension of ‘being in the moment’ it’s a feeling of being grounded in the space you’re in without distraction.
By taking time to socialize over a meal, you reconnect with your senses and slow down to bring your attention to the entire experience revolving around sharing
SOCIAL EATING
Implementing design and experiences that incorporate all the senses to ground you.
Furthers mindfulness and can improve the immersion experience of the restaurant, amplifying the food and social experience
AFFORDANCE THEORY
Communal eating increases social bonding and feelings of wellbeing, a sense of content and embedding within community.
Eating with others leads to a wider network capable of providing both social and emotional support
SENSORY DESIGN
Designing based on what the environment needs to provide the user, and how the perception of the environment leads to decision-making and a course of action.
By providing choice, a multitude of experiences to choose from guests will be able to customize their hospitality experience